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You Know What You Should Do? Galvanize!

Writer's picture: Ajarn Mark CaldwellAjarn Mark Caldwell
AI Generated image of man on stage in front of a crowd at an unspecified rally.

You know what you should do?


Whenever you hear that question, it’s a pretty strong indicator that you’re facing a person who has the Genius of Galvanizing. It’s not 100% guarantee, but there is a strong correlation.


A person with Galvanizing as a Working Genius finds joy in rallying people around a cause and connecting people to purpose.


This is often misunderstood as being pushy or salesy, and a lot of people think that to be successful in sales you need to be a galvanizer, but this is not true. I’m not an expert on sales, but if you speak to those who are, especially those in B2B sales, you’ll find that the old stereotypes of sales are outdated.


Galvanizing is a valuable genius in a wide variety of careers. Have you ever been inspired to explore a topic by a great teacher? Or maybe you spoke to someone deeply passionate about their non-profit, and it moved you to not just donate money, but volunteer your time? How about that project at work that seemed like a lame waste of time until your friend pointed out the real importance of what would be accomplished? These are all forms of galvanizing.

Galvanizing is a very valuable genius in a wide variety of careers.

Galvanizing, along with Discernment, is critically important in the Activation phase of a project. These geniuses are transitioning the project from the Ideation phase, where the problem and solution was identified, and moving into the Implementation phase where it’s becoming real.


In the airplane elevation analogy, this is bringing the airplane lower and lining it up for approach to the runway. Everyone is getting prepared for the big activity that people often think of as actually doing the work of the project (landing the plane), but each of these steps along the way were also important parts of doing, in order to make it successful.


The people who love to galvanize, who truly have this as their Working Genius, crave a response from others. Interestingly, it doesn’t have to be a positive response that is in agreement with the direction the Galvanizer is moving (although, of course that is ideal). ANY response is better than no response to a Galvanizer. Galvanizers are crushed by apathy.


Image showing the crave (reaction) and crush (apathy) of the Genius of Galvanizing

Often misunderstood, but so very important, the genius of Galvanizing gets the wheels rolling; gets people ready for action; and helps everyone to see why the project is worthwhile. And that is very important because while we may be 2/3 of the way through the geniuses, your project feels like it is just beginning, and there is more than 1/3 of the total time and effort remaining. Galvanizers provide fuel to keep going.


This is the fourth in a series about The Six Types of Working Genius, a model created by Patrick Lencioni and the Table Group. Previously we covered Wonder, Invention, and Discernment.


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